Search Engine Optimization

Search Engine Optimization, also known as SEO, is the process of getting traffic from the listings on search engines, commonly referred to as "organic", "editorial", "free", or "natural" website traffic. All major search engines such as Google, Yahoo, and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Utilizing search engine optimization can significantly improve website visits, leads, and sales.

Customer Relationship Management

Customer Relationship Management, also known as CRM, is a type of software that allows a company to measure and control contacts with customers through a variety of methods, including email, phone, fax, or even postal mail. An effective CRM will track and record every interaction with a customer, describing the customer's purchase, interest or demand. For many, the CRM is one of the most powerful tools a business will have for data collection about customers, orders, service requests, billing, and even consumer satisfaction. Through utilizing a CRM effectively, you will be able to easily analyze aggregated data collected from customers. Ultimately, a properly utilized CRM will be able to measure the performance of your business on the basis of internal benchmarks, aggregated by the information collected stored.

Social Media and Social Networking

According to a recent study, 72.6% of businesses using social media and social networking significantly outperformed their colleagues who were not utilizing social media networks. LinkedIn, Twitter, and Facebook are three of the major social media networks, and traffic coming from these sources is for some businesses even the sole source of sales. It is not good to entirely rely on such networks; however, most businesses can grow significantly and increase their online visibility and online presence by utilizing social media; as well as enhance lead generation, grow your customer base, and even improve your bottom line.

Email Marketing

If you're not using email in your marketing plan, you are missing out. Many businesses have not tapped this massive market for fear that their customers will think they are spam. However, this will not be the case if you can properly set up an effective email marketing campaign. Studies have shown that relevant, effective emails are 18 times more effective at generating new leads than non-targeted emails. This is where we come in - helping you to design an email marketing plan that is highly effective and significantly increases the amount of leads you receive through your email marketing campaigns.

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